No-nonsense mental coach

"Nothing feels right anymore"

You're not crazy. You're not weak. You're not lost. Your way doesn't work right now -and there is a way out. I can guide you with this.

10+ Positive Client Reviews

no-nonsense mental coach

"Nothing feels right anymore"

You're not crazy. You're not weak. You're not lost. Your way doesn't work right now -and there is a way out. I can guide you with this.

10+ Positive Client Reviews

Dynamic picture of a cyclist riding downhill
Dynamic picture of a cyclist riding downhill

No-nonsense mental coach

"Nothing feels right anymore"

You're not crazy. You're not weak. You're not lost. Your way doesn't work right now - and there is a way out. I can guide you with this.

10+ Positive Client Reviews

You wake up and it's already there… that heaviness. That feeling that something's off, but you can't explain it. You used to feel happy. Now you just feel empty.

You're stuck in loops; negative thoughts, relationships that drain you, days where nothing makes sense. You're not looking for someone to diagnose you. You're looking for someone who actually gets it and can help you move.

Coach explaining stuff to an athlete

3x

3x

faster than traditional therapy — without the waitlist

faster than traditional therapy

50+

50+

professionals coached
through their toughest mental blocks

professionals coached

150K

150K

people saw my content about mindset and mental improvement

Views on all platforms

Does this sound like you?

"I don't even know why I feel this way."

"I don't even know why I feel this way."

You just go along with life.You say yes when you actually mean no. But sometimes you catch yourself wondering, when did I stop doing what I actually want?

"I used to be happy. Now I just feel empty."

"I used to be happy. Now I just feel empty."

You can't really explain it. Nothing is technically wrong. But something that used to feel easy now just feels neutral. You used to look forward to things. Now you just get through them.

"My thoughts spiral and I can't make them stop."

"My thoughts spiral and I can't make them stop."

So you find something to take the edge off. Gaming, drinking, smoking, Netflix, parties, music. It works for a bit. But the moment it stops, the same feeling and emptiness is still there waiting for you.

"I know something has to change. I just don't know where to start."

"I know something has to change. I just don't know where to start."

So you wait. Tomorrow. Next week. Until you find something that feels right; a new routine, a course, a fresh start. You go hard for two weeks. Then it fades. Then you're back to square one, looking for the next thing. Again and again.

"I keep ruining relationships and I don't understand why."

"I keep ruining relationships and I don't understand why."

Every time things get serious, something goes wrong. You pull back, or you blow it up, or it just slowly falls apart. Third time now. Fifth time. and you don't fully understand why it keeps happening. Somewhere in the back of your mind, you wonder if it might be you

"Everyone else seems to have it figured out. Why can't I?"

"Everyone else seems to have it figured out. Why can't I?"

You scroll on Instagram and everyone seems to be moving forward. New job, new relationship, new city, new business. And you're still kind of... here. You tell yourself there's still time. That your moment is coming. But deep down you're not so sure anymore.

"Ourapproachisdifferent:Arealperson,aprovenprocess,andresultsyoucanfeelwithinweeks".
"Ourapproachisdifferent:Arealperson,aprovenprocess,andresultsyoucanfeelwithinweeks".
"Ourapproachisdifferent:Arealperson,aprovenprocess,andresultsyoucanfeelwithinweeks".

Ronald Foks - Owner BuildByIdentity

"Ronald helped me enormously during a time when I was dealing with a lot of problems at home. He knew how to help me by giving the right advice during this difficult period, which made me feel much stronger in my own shoes. It carried me through that time."

Tim, (26)

click on the person

"Ronald helped me enormously during a time when I was dealing with a lot of problems at home. He knew how to help me by giving the right advice during this difficult period, which made me feel much stronger in my own shoes. It carried me through that time."

Tim, (26)

click on the person

"Ronald helped me enormously during a time when I was dealing with a lot of problems at home. He knew how to help me by giving the right advice during this difficult period, which made me feel much stronger in my own shoes. It carried me through that time."

Tim, (26)

click on the person

How I work with you

How I work with you

Traditional therapy is valuable, but it takes months to even start. Most people can't wait that long. And most coaches give you generic tools that don't touch the real thing; because they learned it from a book, not from living it.

I know this from the inside. That's why I work differently - directly with you, using NLP and CBT techniques that actually rewire how you think, feel and act. Not in 5 months. Starting now. And here's what working with a mental coach actually means:

A mental coach doesn't diagnose. Doesn't put you in a box. Doesn't hand you a worksheet and send you home. We work on what's actually driving your behaviour - your beliefs, your patterns, the stories you keep telling yourself. And we change them. Practically. Directly. In real time.

Most coaches give you generic tools that don't touch the real thing - because they learned it from a book, not from living it.

I know this from the inside. I work directly with you, using NLP and CBT techniques that rewire how you think, feel and act. Starting now.

We don't diagnose. We don't put you in a box. We work on what's actually driving your behaviour - and we change it. Practically. In real time.

Traditional therapy is valuable, but it takes months to even start. Most people can't wait that long. And most coaches give you generic tools that don't touch the real thing; because they learned it from a book, not from living it.

I know this from the inside. That's why I work differently - directly with you, using NLP and CBT techniques that actually rewire how you think, feel and act. Not in 5 months. Starting now. And here's what working with a mental coach actually means:

A mental coach doesn't diagnose. Doesn't put you in a box. Doesn't hand you a worksheet and send you home. We work on what's actually driving your behaviour - your beliefs, your patterns, the stories you keep telling yourself. And we change them. Practically. Directly. In real time.

How I work with you

The Awakening

4 × 1-on-1 sessions (90 min. each; online or in person in Barcelona)

2 weeks personal WhatsApp access to Ronald

Quick-start guide

Evaluation call

The Awakening

4 × 1-on-1 sessions (90 min. each; online or in person in Barcelona)

2 weeks personal WhatsApp access to Ronald

Quick-start guide

Evaluation call

The Awakening

4 × 1-on-1 sessions (90 min. each; online or in person in Barcelona)

2 weeks personal WhatsApp access to Ronald

Quick-start guide

Evaluation call

The Rebuild

Everything from The Awakening

12x 1-on-1 sessions (3 months of deep work)

3 months personal WhatsApp access to Ronald

Inner Calm Meditation recording + Goal & Habit worksheet

The Rebuild

Everything from The Awakening

12x 1-on-1 sessions (3 months of deep work)

3 months personal WhatsApp access to Ronald

Inner Calm Meditation recording + Goal & Habit worksheet

The Rebuild

Everything from The Awakening

12x 1-on-1 sessions (3 months of deep work)

3 months personal WhatsApp access to Ronald

Inner Calm Meditation recording + Goal & Habit worksheet

The Identity Shift

All from The Rebuild + The Awakening

24x 1-on-1 sessions (6 months of complete change)

6 months personal WhatsApp access to Ronald

3x Identity Shift audio recordings + Confidence Workbook + Monthly progress check-ins

The Identity Shift

All from The Rebuild + The Awakening

24x 1-on-1 sessions (6 months of complete change)

6 months personal WhatsApp access to Ronald

3x Identity Shift audio recordings + Confidence Workbook + Monthly progress check-ins

The Identity Shift

All from The Rebuild + The Awakening

24x 1-on-1 sessions (6 months of complete change)

6 months personal WhatsApp access to Ronald

3x Identity Shift audio recordings + Confidence Workbook + Monthly progress check-ins

Concetrated triathlete grayscale
Concetrated triathlete grayscale

I grew up in a small town in the Netherlands with a father who drank too much and parents who couldn't hold it together. At 7 years old I was placed in foster care, moved through multiple families, lost my friends, my roots, and any real sense of belonging. I carried all of it alone, in silence, the way I was taught to. The price was years of suppressed pain, abandonment fear I didn't have words for, and a breaking point where I had suicidal thoughts and completely fell apart. That day, everything came out. And that was the day I decided to change.

Coach explaining something to an athlete
Coach explaining something to an athlete

So I start hit the gym. Thought if I fixed my body, I'd fix myself. And yeah, it helped… but it didn't touch what was actually holding me back. Same patterns. Same fear. Same emptiness in a better physique. So I went deeper. Started reading, studying my own mind, figuring out why I kept getting in my own way. That's when shit actually changed! not when I got bigger, but when I got serious about what was going on upstairs.

Athlete winning a race
Athlete winning a race

And now I use everything I learned - the hard way - to help guys like you do the same. Effective. Without having to hit the same walls I did.

You don't have to figure this out alone. You don't have to wait until you completely fall apart. And you don't need years of therapy to understand yourself.

You just need someone who's already walked the road, and knows the way out.

Athlete winning a race
Coach explaining something to an athlete
Concetrated triathlete grayscale

FAQ

Everything you need to know

I don't even know what's wrong. Can you still help?

Is this therapy?

I've tried things before and nothing stuck. Why would this be different?

How fast will I notice results?

Who is this NOT for?

How do I know which package is right for me?

FAQ

Everything you need to know

I don't even know what's wrong. Can you still help?

Is this therapy?

I've tried things before and nothing stuck. Why would this be different?

How fast will I notice results?

Who is this NOT for?

How do I know which package is right for me?

FAQ

Everything you need to know

I don't even know what's wrong. Can you still help?

Is this therapy?

I've tried things before and nothing stuck. Why would this be different?

How fast will I notice results?

Who is this NOT for?

How do I know which package is right for me?

You already know something needs to change.

That feeling you have right now? That's the start. Let's go from there.


Drone shot of a running track at night

You already know something needs to change.

That feeling you have right now? That's the start. Let's go from there.


Drone shot of a running track at night

You already know something needs to change.

That feeling you have right now? That's the start. Let's go from there.


Drone shot of a running track at night